007week05+webmarketing

Make sure you are member of the WIki Be part of a project group, send 1 email per group to l.ritzel@imi-luzern.com presenting your group members and cc to all member as well as create a team name start your own individual wikipage name it after your student number (will be used for your own research results and performance) start a wiki project page for your project work, name it project and add your team name apply your suggestion on SEO for studyinlucerne website on your indvidual page start your noodle research, get in town and suggest to me your favorite noodle from any asia or other shops in town, globus, shanghai, asia shop, indian shop at railstation, chinese restaurant, we then will do a noodle tasting event Based on a quote by Prof Ted Levitt, HBS „//A powerful force drives the world towards a converging commonality and that force is technolog//y“
 * Objectives:**
 * Global Marketing and Strategy**


 * Intro**

Marketing on the Internet, partly based on dynamic presentation tool at []

CLASSDISCUSSION: Read Article from ehotelier What is such a social media manager doing? and Why in marketing? What skills should he/she bring along?

· **promote a website through metatags; usage of google adwords and analytics, pay per click marketing** SEO and the hidden world of a website – the technical backbone of a website, beyond design techniques but into customers perception, market watch, the world wide and the local internet. Keywords and tagging – the importance of tags in today’s internet, the ability to read trends and customers behavior to succeed with your website. Users themselves create value through tagging. Rules and regulations, do’s and don’ts for SEO in a borderless internet – some of the creative ideas which seem to make sense but are no go’s

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It’s a google world, google sets new standards of global branding and imagine. Today one of the most powerful companies in opinion building Google ranking the new world standard for business success in cyberspace or what is the problem of all Britney Spears being the most important woman in the internet? Google invents pay per click and reinvents advertisment. Looking at the details on how google adwords works.
 * · gobal marketing positioning in google **

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Web 2.0 opens up a new are of marketing, the inclusion of the audience, the social feedback systems, the trust into the unknown out there. The Net Gen client, so different from all the generations before. Memberfeeling in todays marketing. Digital footprints everywhere for successful branding. Viral marketing through movies, games. Content becomes king. Twitter the latest killer application, the why, the how and the now. Web2.0 contributes as well to image
 * · how to use latest web applications, specifically web2, for marketing **

From Encyclopedia Britannica to Encarta and Wikipedia to Crowdsourcing, different business models and very different marketing strategies
 * Sidestory 1 **

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SEO and longtail – landing page as a solution to target the niche markets Workshop exercise
 * · usage of landing pages to promote your product **